Category Management



Signature Insights & Analytics is an independent category management firm that generates quantifiable growth and drives market share for Target. We are experts in all retail channels and drive value by turning data into actionable insights. Our award-winning and highly experienced team delivers unmatched strategic leadership, actionable insights and results with an eye on the ever-evolving consumer path to purchase.

What We Do


Digital Gurus

Develop strategies to drive both store and online channels

Leverage traditional data sources, external guest data, site metrics and competitive analysis to understand the guest's entire purchase journey

Use multiple digital tools to pull insights and analytics


Strategy to Execution

Deliver on everything in between for the best in category management

Develop informed strategies that drive value across all channels

Accelerate work streams through an unbiased view


All About the Guest

Partner with you to delight the guest no matter the channel or service

Deliver guest-centered recommendations to grow sales, market share and loyalty

What’s our Signature?

Here’s what you can expect from Category Management at Signature Retail Solutions


Category Strategy + Insights


Award-Winning Team


Digital Experts


Planogram Process Management


Strategic Partnerships




Quickly Reacting Based on Trends


Immediately after the pandemic was declared, there was substantial increase in internal search for all types of Desks. There was opportunity to not only optimize internal search results, but also drive more traffic to the site through external search engines to acquire new guests.



Valued SIGNATURE Partner

“We have a highly seasonal business that requires constant maintenance, high attention to detail and fast reaction times with our retailers. Signature does an outstanding job of maintaining positive relationships with our retailer at all levels of the organization which allows us the opportunity to quickly partner with the right people to make decisions. Our retail partners are continuously moving buyers from one position to another and Signature has relationships with individuals outside our product category which are important as they typically already have a relationship established when a new buyer is announced.”

Sr. Buyer – Baby Gear & Toys

“Signature Insights approaches their work with curiosity and a sharp focus on driving results. Their support in assortment planning and leadership in driving digital growth has been a factor for why the Baby Gear business has grown more share.”

Richfield Sheridan Hills Elementary

“Thank you, thank you, thank you! Your generosity was overwhelming to our staff and all of the supplies you provided will be put to good use by our students. I wish you could have heard all of the excitement as our staff received your donations!”

Valued SIGNATURE Partner

“We have worked with her (Signature Business Manager) for several years and she is an integral part of our team. She provides key insights, has a firm retail landscape understanding, and provides clear, action-oriented recommendations which provides us an edge over our competition. I would recommend the Signature team not only for the value that they bring with the initial sale into the retailer, but also for their ongoing management of every program that we are able to sell.”